Wireframes are a great way to organize information and at this stage of the process they are invaluable. Often a lot of content may already be gathered and the wireframe acts as a placeholder where specific content will go but because often a project evolves, changes direction or even gets a flood of more content it makes for less work when collaborating with others, and getting the layout approved. Wireframes also helps designers be accountable for all the content that needs to be included, while many others in the different roles of the project can start to see it as a blueprint, which is an excellent tool in the initial sketches all the way to the digital expression of them.


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